Compact, simple and quick to navigate – mobile websites are all the rage these days. Users are rapidly denouncing fixed, wide screens and choosing to simply carry their data in their pockets. Google’s recent announcement of its imminent release of a mobile-friendly search algorithm has the virtual world waiting with bated breath.
As businesses move from desktop sites to mobile sites and apps, they customize design and code to make their product easy to use. “Responsive” and “mobile-friendly” are the buzzwords heard when describing digital marketing strategies in companies across the world. But content marketers often miss out on tailoring copy to the specific need of mobile devices. The result: a diluted brand message.
Content marketers must focus on creating impactful mobile content that app users will read and share. Here are six simple steps to creating awesome mobile copy.
Step 1: Shift Focus to the Center
The smaller, more compact screens of mobile phones have brought on quite a dramatic shift in reading patterns. On a wide, landscape-orientated desktop, the reader follows a triangular pattern, focusing most on the top left corner. But with the little space that a mobile screen offers, it is the content at the center that stands out the most.
Simply realign your mobile content by placing it where the reader is most likely to read it.
Step 2: Get Rid of Redundant Images
While visual content could work wonders for a Web article, it could do the exact opposite on a mobile device. The limited screen space causes readers to focus their attention on images while missing your brand message.
So, tone down the imagery and use dynamic words to grab attention!
Step 3: … And Unwanted Words, Too
Don’t use ten words to describe what you can say in three. The simpler your sentences, the more chances that they will actually be read. Save your reader the trouble of scrolling back and forth; work on getting your message across in brief. Even if your message requires long-form content, at least keep each sentence short, so it may be read quickly.
Step 4: Give Crisp, Impactful Titles
Give titles that say more with fewer words, and occupy very little space. No matter how creative they may be, if your titles fail to fit into the small screen space, you stand the risk of losing the reader.
Step 5: Begin with the Best
Mobile phones do not afford you the luxury of space that desktops do. Streamline the best of your content towards the introduction. Make an impression at the start to keep your readers engaged throughout.
Step 6: Break it Down
What may seem like a short sentence on a desktop can run into several lines on your phone. Long paragraphs increase the chances of readers quitting mid-way.
Instead of trying to fit in a lot of information into one, large block of text, choose to express only one idea per paragraph. To make your next point, create a fresh paragraph. Try to stick to a maximum length of four lines per text block.
Adapting your content to smaller screens does not require marketers to publish incomplete content. No, indeed; the secret to creating awesome mobile copy is using smarter, crisper, more impactful text.
At Supercribe, we give you just that – high-quality, bite-sized content that is suited perfectly to mobile devices. Our expert content writers will help you broadcast your brand message in a mobile-efficient way. Contact Superscribe today and let us help you come up on top in the mobile revolution!